Social Media Marketing in Japan
Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing strategies when seeking to influence …
Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing strategies when seeking to influence …
Whiskey, Scotch, Sodas and Pagodas Whisky is a truly global drink. Whether you prefer Scotch, Irish whiskey, Japanese whisky or any other whisky there is …
Kawaii culture in Japan and its implications for marketing campaigns Meaning “cute”, “childlike” or “adorable”, kawaii is a significant feature of Japanese culture. Characterised by …
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Does using a foreign language impact decision making? Would you push someone under a train if doing so meant saving the lives of five other …
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Cherry Blossom Season in Japan A period of celebration, cherry blossom season in Japan is known as Hanami and sees locals and visitors alike revel …
Valentine’s Day in Japan Honouring love and affection, Valentine’s Day is celebrated annually on February 14 in many countries around the world. But the traditions …
When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid images, creating …
New JTF board member appointed We have an important announcement! Kaori Myatt our Director has recently been appointed as a director of the Japanese Translation Federation …
LGBTQI+ inclusive language in football 2 December 2010 FIFA awarded Qatar the right to host the 2022 World Cup. It was a decision that was …
The Origins of Football and the Name of the Game The FIFA World Cup is the biggest sporting event on the planet. Every four years, …
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The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales techniques but if …
Why a pair of pliers could enhance your language skills It might appear to be deeply unlikely that a simple mechanical tool could improve your …
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Navigating the minefield that is Political Correctness All of us have probably bemoaned political correctness at least occasionally. We live in a connected world in …
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STRATESKI 2023 20th-27th of January 2023, Les Contamines- Montjoie At Word-Connection, we have organised an altogether different kind of conference. Offering outstanding networking opportunities, an …
Strateski – An LSP unconference like no other! Lire la suite »
Use it or lose it? It’s hard to learn a foreign language and there’s an old adage that you must continue to use it, or …
Beyond text: the importance of external research to the quality of translation outputs in Japanese Google first introduced neural translation to its MT platform in …
How do digital meeting tools impact communication? Prior to the Covid-19 pandemic, many of us would never have experienced a digital meeting. Those of us …
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The meaning behind British small talk It would be easy for any outsider to believe that the British are obsessed with the weather. Principally because …
The origins, usage and future of English slang Did you see that chavvie bird taking a selfie outside the bog before legging it? Most native …
The language of time and space Scholars have been investigating the nature of humanity for several millennia. The fields of linguistics, anthropology and psychology often …