The selling power of metaphors
The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales techniques but if …
Marketing and Advertising language
The new language of Covid-19
Covid-19 language and the Oxford English Dictionary The speed of linguistic evolution has led to the editors of the Oxford English Dictionary (OED) changing their …
Euphemisms in marketing and advertising
Euphemisms in marketing and advertising The term euphemism is derived from the Greek word euphēmismos which means to use auspicious words. Euphemisms are neutral, innocuous …
Proofreading Japanese: Why it’s Essential
Proofreading Japanese: Why it’s Essential In everything from instruction manuals to marketing copy, proofreading is essential to identify and cut out spelling and grammatical errors. …
Why is effective translation essential for marketing in Japan?
Why is effective translation essential for marketing in Japan? How much of your annual budget do you spend on marketing? According to analysis by Deloitte published in …
Why is effective translation essential for marketing in Japan? Read More »
Beyond Translation Part 2: a successful Basque export to Japan
Beyond Translation Part 2: a successful Basque export to Japan Beyond words Helping clients grow and reach their goals is why we do what we …
Beyond Translation Part 2: a successful Basque export to Japan Read More »
