Social Media Marketing in Japan
Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing strategies when seeking to influence …
Marketing and Advertising language
Kawaii culture in Japan and its implications for marketing campaigns
Kawaii culture in Japan and its implications for marketing campaigns Meaning “cute”, “childlike” or “adorable”, kawaii is a significant feature of Japanese culture. Characterised by …
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When do metaphors lose their power?
When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid images, creating …
The selling power of metaphors
The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales techniques but if …
The new language of Covid-19
Covid-19 language and the Oxford English Dictionary The speed of linguistic evolution has led to the editors of the Oxford English Dictionary (OED) changing their …
Euphemisms in marketing and advertising
Euphemisms in marketing and advertising The term euphemism is derived from the Greek word euphēmismos which means to use auspicious words. Euphemisms are neutral, innocuous …
Proofreading Japanese: Why it’s Essential
Proofreading Japanese: Why it’s Essential In everything from instruction manuals to marketing copy, proofreading is essential to identify and cut out spelling and grammatical errors. …
Why is effective translation essential for marketing in Japan?
Why is effective translation essential for marketing in Japan? How much of your annual budget do you spend on marketing? According to analysis by Deloitte published in …
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Beyond Translation Part 2: a successful Basque export to Japan
Beyond Translation Part 2: a successful Basque export to Japan Beyond words Helping clients grow and reach their goals is why we do what we …
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4 reasons why translation for tourism is so important
4 reasons why translation for tourism is so important As the weather heats up, tourists start to pack their bags for the holiday. And with …
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The boutique translation agency: small is beautiful
The boutique translation agency: small is beautiful TransPerfect has acquired Semantix, which reinforces its presence in the Nordic language market and establishes it as the …
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