In a new world of choice, how do we decide what to buy? Some people simply love shopping while others would rather endure several hours …
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Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing strategies when seeking to influence …
Kawaii culture in Japan and its implications for marketing campaigns Meaning “cute”, “childlike” or “adorable”, kawaii is a significant feature of Japanese culture. Characterised by …
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When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid images, creating …
The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales techniques but if …
Covid-19 language and the Oxford English Dictionary The speed of linguistic evolution has led to the editors of the Oxford English Dictionary (OED) changing their …
Euphemisms in marketing and advertising The term euphemism is derived from the Greek word euphēmismos which means to use auspicious words. Euphemisms are neutral, innocuous …
Proofreading Japanese: Why it’s Essential In everything from instruction manuals to marketing copy, proofreading is essential to identify and cut out spelling and grammatical errors. …
Why is effective translation essential for marketing in Japan? How much of your annual budget do you spend on marketing? According to analysis by Deloitte published in …
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Beyond Translation Part 2: a successful Basque export to Japan Beyond words Helping clients grow and reach their goals is why we do what we …
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4 reasons why translation for tourism is so important As the weather heats up, tourists start to pack their bags for the holiday. And with …
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The boutique translation agency: small is beautiful TransPerfect has acquired Semantix, which reinforces its presence in the Nordic language market and establishes it as the …
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