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Apr 6, 20234 min read
The new language of Emoji
The new language of Emoji Did you know that over 5 billion emoji are sent daily on Facebook messenger and that half of all comments on...
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May 30, 20224 min read
Do emotions get lost in translation?
Do emotions get lost in translation? The short answer is yes! Table of contents Do emotions get lost in translation? Language is the...
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Dec 9, 20217 min read
Back translation
Back translation Also known as reverse translation, back translation is a potentially crucial step in the translation quality assurance...
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Nov 20, 20217 min read
The Netflix fail: why subtitles are currently such a hot topic
The Netflix fail: why subtitles are currently such a hot topic Table of contents The Netflix fail: why subtitles are currently such a hot...
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Nov 3, 20215 min read
Dynamic equivalence in translation
Dynamic equivalence in translation In his book Toward a Science of Translating, published in 1964, the American linguist Eugene Nida...
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Jan 26, 20214 min read
Registering the difference – language and context
Registering the difference – language and context Consciously or not, we all adapt the way we speak and write to suit our audience or the...
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Sep 8, 20204 min read
Video game Localization for Japan
To many people around the world, videogames will always be inextricably linked with Japan. Japanese firms Sony and Nintendo have...
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