Home to more centenarians than anywhere else, Japan boasts an aging population that is now the oldest in the world. Almost 29% of people...

Japan boasts the third largest ecommerce market  in the world together with an outstanding logistics infrastructure. The country clearly...

It is vital that creative content  resonates with Japanese audience s. But even the finest content  may not be seen by its intended...

Balancing Innovation with Responsibility Artificial Intelligence  (AI) has already revolutionised  many industries. It is easy to think...

All about Japanese Hanko In most countries around the world, you would use a signature to authorise a contract or to authenticate a...

Types of business in Japan If you are considering starting a business in Japan, it is worth acquainting yourself with the types of...

How to set up a business in Japan Setting up a business in your own country can seem daunting and so establishing an operation overseas...

Some people simply love shopping while others would rather endure several hours of physical torture. But even those who would prefer...

Found in Translation: Why reading Isn’t Dead - Yet In 1949, George Orwell published his iconic dystopian novel Nineteen Eighty-Four . It...

Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing...

When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid...

The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales...

Covid-19 language and the Oxford English Dictionary Table of contents Covid-19 language and the Oxford English Dictionary A dictionary...

Euphemisms in marketing and advertising The term euphemism is derived from the Greek word euphēmismos which means to use auspicious...

Proofreading Japanese: Why it’s Essential In everything from instruction manuals to marketing copy, proofreading is essential to identify...

How much of your annual budget do you spend on marketing? According to  analysis by Deloitte  published in the Wall Street Journal, the...

As the weather heats up, tourists start to pack their bags for the holiday. And with travel becoming more accessible, tourists are...

The boutique translation agency: small is beautiful TransPerfect has acquired Semantix, which reinforces its presence in the Nordic...