How Do Japanese Subtitles Differ from Those in the West?
Subtitling is crucial to bridging language and cultural divides. The right subtitles give viewers access to foreign media while...
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6 days ago3 min read
Human Powered Academy: Enabling Translators to Enhance Their Knowledge and Skills
Translation is an evolving and fluid industry that is continually impacted by new technology and ideas. Professional translators must...
Oct 227 min read
Localizing E-commerce for the Japanese Market
Japan boasts the third largest ecommerce market in the world together with an outstanding logistics infrastructure. The country clearly...
Oct 96 min read
Translation memories and their significance
In today’s globalized world, content is increasingly being shared across languages and cultures. Translation is playing an ever-more...
Oct 25 min read
Transcreation vs. Translation: Which is More Effective for Japanese Marketing?
Marketing in any territory demands a carefully conceived and tailored approach. Japan presents specific challenges courtesy of the unique...
Sep 256 min read
The Impact of Japanese Minimalism on Global Design Trends
Japanese minimalism is deeply rooted in centuries-old cultural and philosophical traditions. It has had a profound influence on global...
Sep 185 min read
Challenges of Translating Traditional Japanese Medicine (Kampō) for Western Audiences
Any form of Japanese medical translation is extremely challenging. Medical texts and content are loaded with technical terminology,...
Aug 135 min read
Integrating SEO with Creative Writing to Engage Japanese Readers Effectively
It is vital that creative content resonates with Japanese audience s. But even the finest content may not be seen by its intended...
Jul 33 min read
The Importance of Localising Content for Japanese SEO
Localising Content for Japanese SEO Courtesy of globalization, businesses are increasingly looking to expand their reach beyond their...
May 214 min read
What is The Interpretive Theory of Translation?
What is The Interpretive Theory of Translation? Translation is a greatly misunderstood and underestimated discipline. It is a practice...
Jun 29, 20234 min read
Translation rates: Making sense of cents
Translation rates: Making sense of cents Most people probably believe that they are underpaid and that their work is undervalued....
Jan 17, 20232 min read
New Japan Translation Federation board member appointed
New JTF board member appointed We have an important announcement! Kaori Myatt our Director has recently been appointed as a director of...
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Sep 15, 202211 min read
Beyond text: the importance of external research to the quality of translation outputs in Japanese
Beyond text: the importance of external research to the quality of translation outputs in Japanese Google first introduced neural...
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Nov 24, 20215 min read
Client Feature: the ancient Japanese art of tsuiki copperware
Tsuiki copperware – an ancient Japanese art Table of contents Tsuiki copperware – an ancient Japanese art What is Tsuiki Copperware?...
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Nov 3, 20215 min read
Dynamic equivalence in translation
Dynamic equivalence in translation In his book Toward a Science of Translating, published in 1964, the American linguist Eugene Nida...
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Oct 27, 20215 min read
Why Linguistic Quality Assurance Matters
Why Linguistic Quality Assurance Matters Poor quality translations can cause considerable embarrassment to any brand and are unlikely to...
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Sep 27, 20213 min read
Infamous and hilarious translation disasters
Infamous and hilarious translation disasters Translation is an art, a science and a minefield! Get it right and nobody notices. Get it...
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Jun 15, 20214 min read
Internationalisation in DITA
Internationalisation in DITA (and how to deal with Japanese index terms) Companies generate enormous amounts of data and technical...
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May 6, 20214 min read
SLV or MLV? That is the question!
SLV or MLV? That is the question! Translation and localisation projects vary dramatically in size, scope and character. Happily, language...
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Dec 7, 20204 min read
Five Tips For Localising Software Strings Into Japanese
Five Tips For Localising Software Strings Into Japanese A polished and professional website is good to go and ready to impress. The...
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