The new language of Emoji Did you know that over 5 billion emoji are sent daily on Facebook messenger and that half of all comments on...

Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing...

When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid...

New JTF board member appointed We have an important announcement! Kaori Myatt our Director has recently been appointed as a director of...

LGBTQI+ inclusive language in football 2 December 2010 FIFA awarded Qatar the right to host the 2022 World Cup. It was a decision that...

The Origins of Football and the Name of the Game The FIFA World Cup is the biggest sporting event on the planet. Every four years, the...

The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales...

Why a pair of pliers could enhance your language skills It might appear to be deeply unlikely that a simple mechanical tool could improve...

Navigating the minefield that is Political Correctness All of us have probably bemoaned political correctness at least occasionally. We...

STRATESKI 2024 19th – 26th January 2024, Les Contamines- Montjoie At Word-Connection, we have organised an altogether different kind of...

Use it or lose it? It’s hard to learn a foreign language and there’s an old adage that you must continue to use it, or you will lose it....

Beyond text: the importance of external research to the quality of translation outputs in Japanese Google first introduced neural...

How do digital meeting tools impact communication? Prior to the Covid-19 pandemic, many of us would never have experienced a digital...

The meaning behind British small talk It would be easy for any outsider to believe that the British are obsessed with the weather....

The origins, usage and future of English slang Did you see that chavvie bird taking a selfie outside the bog before legging it? Most...

The language of time and space Scholars have been investigating the nature of humanity for several millennia. The fields of linguistics,...

When Being Lost for Words is more than a memory lapse We all experience occasions when we are lost for words or struggle to find...

Why are so many languages spoken in the world? Around 7,000 different languages are spoken around the world. This seems like an...

Does it become harder to learn new languages as you age? Until relatively recently, even scientists believed that you couldn’t teach old...

The implications of language extinction Thousands of languages are spoken across the globe but sadly hundreds of these are close to...