The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales...

Why a pair of pliers could enhance your language skills It might appear to be deeply unlikely that a simple mechanical tool could improve...

Navigating the minefield that is Political Correctness All of us have probably bemoaned political correctness at least occasionally. We...

STRATESKI 2024 19th – 26th January 2024, Les Contamines- Montjoie At Word-Connection, we have organised an altogether different kind of...

Use it or lose it? It’s hard to learn a foreign language and there’s an old adage that you must continue to use it, or you will lose it....

Beyond text: the importance of external research to the quality of translation outputs in Japanese Google first introduced neural...

How do digital meeting tools impact communication? Prior to the Covid-19 pandemic, many of us would never have experienced a digital...

The meaning behind British small talk It would be easy for any outsider to believe that the British are obsessed with the weather....

The origins, usage and future of English slang Did you see that chavvie bird taking a selfie outside the bog before legging it? Most...

The language of time and space Scholars have been investigating the nature of humanity for several millennia. The fields of linguistics,...

When Being Lost for Words is more than a memory lapse We all experience occasions when we are lost for words or struggle to find...

Why are so many languages spoken in the world? Around 7,000 different languages are spoken around the world. This seems like an...

Does it become harder to learn new languages as you age? Until relatively recently, even scientists believed that you couldn’t teach old...

The implications of language extinction Thousands of languages are spoken across the globe but sadly hundreds of these are close to...

The evolution of colourful language In a previous article, we explored the language of colour. We looked at how our vocabulary can...

The language of colour There was a time when languages didn’t feature words for individual colours. As languages evolved, words for...

How to use a monolingual paper dictionary There are a wide variety of English dictionaries to choose from. Each dictionary is a unique...

Surprising facts about dictionaries Dictionaries might seem like a rather dry subject. But if you believe that dictionaries wouldn’t...

Covid-19 language and the Oxford English Dictionary Table of contents Covid-19 language and the Oxford English Dictionary A dictionary...

Back translation Also known as reverse translation, back translation is a potentially crucial step in the translation quality assurance...