Social Media Marketing in Japan
Social Media Marketing in Japan Even the planet’s most successful brands have found it necessary to significantly adapt their marketing strategies when seeking to influence …
Whiskey, Scotch, Sodas and Pagodas
Whiskey, Scotch, Sodas and Pagodas Whisky is a truly global drink. Whether you prefer Scotch, Irish whiskey, Japanese whisky or any other whisky there is …
Kawaii culture in Japan and its implications for marketing campaigns
Kawaii culture in Japan and its implications for marketing campaigns Meaning “cute”, “childlike” or “adorable”, kawaii is a significant feature of Japanese culture. Characterised by …
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Does using a foreign language impact decision making?
Does using a foreign language impact decision making? Would you push someone under a train if doing so meant saving the lives of five other …
Does using a foreign language impact decision making? Read More »
Cherry Blossom Season in Japan
Cherry Blossom Season in Japan A period of celebration, cherry blossom season in Japan is known as Hanami and sees locals and visitors alike revel …
Valentine’s Day in Japan
Valentine’s Day in Japan Honouring love and affection, Valentine’s Day is celebrated annually on February 14 in many countries around the world. But the traditions …
When do metaphors lose their power?
When do metaphors lose their power? There is no doubt that metaphors can be powerful. A judicious choice of words can conjure vivid images, creating …
New JTF board member appointed
New JTF board member appointed We have an important announcement! Kaori Myatt our Director has recently been appointed as a director of the Japanese Translation Federation …
LGBTQI+ inclusive language in football
LGBTQI+ inclusive language in football 2 December 2010 FIFA awarded Qatar the right to host the 2022 World Cup. It was a decision that was …
The Origins of Football and the Name of the Game
The Origins of Football and the Name of the Game The FIFA World Cup is the biggest sporting event on the planet. Every four years, …
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The selling power of metaphors
The selling power of metaphors “The greatest thing by far is to be a master of metaphor” Aristotle Aristotle wasn’t describing sales techniques but if …
Why a pair of pliers could enhance your language skills
Why a pair of pliers could enhance your language skills It might appear to be deeply unlikely that a simple mechanical tool could improve your …
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Navigating the minefield that is Political Correctness
Navigating the minefield that is Political Correctness All of us have probably bemoaned political correctness at least occasionally. We live in a connected world in …
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Strateski – An LSP unconference like no other!
STRATESKI 2023 20th-27th of January 2023, Les Contamines- Montjoie At Word-Connection, we have organised an altogether different kind of conference. Offering outstanding networking opportunities, an …
Use it or lose it?
Use it or lose it? It’s hard to learn a foreign language and there’s an old adage that you must continue to use it, or …
Beyond text: the importance of external research to the quality of translation outputs in Japanese
Beyond text: the importance of external research to the quality of translation outputs in Japanese Google first introduced neural translation to its MT platform in …
How do digital meeting tools impact communication?
How do digital meeting tools impact communication? Prior to the Covid-19 pandemic, many of us would never have experienced a digital meeting. Those of us …
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The meaning behind British small talk
The meaning behind British small talk It would be easy for any outsider to believe that the British are obsessed with the weather. Principally because …
English Slang
The origins, usage and future of English slang Did you see that chavvie bird taking a selfie outside the bog before legging it? Most native …
The language of time and space
The language of time and space Scholars have been investigating the nature of humanity for several millennia. The fields of linguistics, anthropology and psychology often …
